Page titles that do not say where or what
40 of 53 clinic websites we checked have page titles that do not say the area or the treatment, so a nearby patient cannot tell what the page is.
Why it costs enquiries. It is the first line a searcher reads in the results. Across every kind of clinic, a name alone gives them no reason to choose that page.
The fix. Write each key page title as the service, then the area, then the clinic name.