Page titles that do not say where or what
22 of 30 dental websites we checked have page titles that do not say the area or the treatment, so a nearby patient cannot tell what the page is.
Why it costs enquiries. The page title is the headline of your result in Google. When it only gives the clinic name, someone nearby who is searching for a treatment has no reason to tap it.
The fix. Put the area and the main treatment in the title of each key page, such as the home page and each treatment page.