Page titles with no area or treatment
6 of 10 physio websites we checked have page titles that do not say the area or the treatment, so a nearby patient cannot tell what the page is.
Why it costs enquiries. People search for the problem, such as back pain. A title that names no injury or area gives Google little to match.
The fix. Give each page a title that names the injury or area you treat, and the place you are in.